Welcome to the website for The MUSICSM Model of Motivation. The
MUSICSM model was developed by Dr. Brett D. Jones (2009) as a research-based motivation model to help instructors motivate learners. Over many decades, researchers around the world had identified many principles and theories of motivation. However, what was lacking was an updated model of motivation designed for instructors that could be tied to concrete strategies and measurable outcomes. The MUSICSM model has met this challenge by combining the most important research ideas into a multidimensional model that is understandable to teachers, professors, and instructional designers.

MUSICSM is an acronym that can be used to remember the five key principles of the model that relate to the words eMpowerment, Usefulness, Success, Interest, and Caring. The principles are listed below.

The instructor needs to ensure that students:
  1. feel empowered by having the ability to make decisions about some aspects of their learning,
  2. understand why what they are learning is useful for their short- or long-term goals,
  3. believe that they can succeed if they put forth the effort required,
  4. are interested in the content and instructional activities, and
  5. believe that the instructor and others in the learning environment care about their learning and about them as a person (Jones, 2009).

The video below provides a brief overview of the MUSICSM Model.

    YouTube Video